Scaling Up with Anna Samios

Scaling Up is a powerful framework that drives real results, but the key to unleashing that power is implementation. Her proven process forms the bridge between strategy and execution, provides you with the tools to build great teams and drives real results.

So how does she do it? It’s about empathy, trust and honesty.

“I truly understand the pain, the frustration and the self-talk that’s going on within the entrepreneur. I listen. I really listen. I ask lots of questions and I really care, because I know how hard it is to run a business.” – Anna Samios

Here’s Anna’s approach to nailing the four key decisions that every organisation needs to make, in order to Scale Up.


To build a team of A-players, you need to create an environment that encourages diverse opinions and supports robust discussion. Your values need to resonate with each team member and be alive and visible in the daily operations of your organisation. Anna will give you the tools to align your team. Once you have buy-in from your senior team and a clear line of sight toward your goal, you will see momentum build.

“My approach is very much about looking inside people’s hearts and understanding their motivation. We then need to see if we have a match. And if we don’t have a match, we need to deal with it.” – Anna Samios


When it comes to strategy, Anna dives straight in. She immediately looks at where the business is now and where you want to be in the future. Then she reverse engineers to achieve the desired outcome. It’s important to be crystal clear on what you want to achieve, whether it be valuation, profitability or revenue. Once you have the right metrics, Anna will select the tactics to push and pull those numbers.

“Strategy is all about building a product based on excellence, delivering into the marketplace and attracting the beautiful kind of customers that you want to be working with. You don’t have to be everything to everyone. It can be very very difficult for businesses to say no to an obsolete client base; you’ve got to have the guts to make that strategic pivot if you’re going to move forward.” – Anna Samios

Woman speaking in front of the people inside a seminar hall


Seamless execution is when everything runs with no dramas, no balls being dropped and no excuses. It’s about priorities, discipline and focus. For Anna, execution is about managing time, and accountability. She drills down into the minutiae of clients’ calendars to make sure they are managing their energy and maximising their productivity. Regular catch-ups are an opportunity to reflect on what’s worked, what hasn’t and then make adjustments to move forward.

“There’s a myth that you have to work a 50 – 60 hour week. It’s just rubbish. You have to manage your energy, not just fill up the gaps of an 8 to 10 hour day and think that means a good day’s work. You know a lot of people can be really effective if they focus on the right priorities. It’s important to start segmenting the day out, so you can be more effective. Discipline, focus and routine will set you free!” – Anna Samios

Meeting about the company's revenue graph


Cash is a reflection of how healthy your business is and it’s important from a mindset perspective to make sure your cash flow is sustainable. Thanks to Anna’s background in financial analysis, when she looks at a business, she sees the mathematical algorithm behind it. Anna is clinical and strategic in her approach to the balance sheet; it’s all about where your business is at and extending your cash runway to make sure you can keep moving forward.

“Cash is the result. If you’ve got a great team and you’re working with customers you love and you’re delivering efficiently, then you get lots of cash at the end of the day. It’s that simple!” – Anna Samios

Are you ready to scale up?

Anna Samios will get you there. Anna has helped hundreds of Australian companies achieve their most ambitious goals. And she can help you, too. Find out more about Anna.


You need a goal. A big hairy audacious goal… and you need to share it. When your goal is clearly defined two things happen. Firstly an aspirational goal inspires people, their mindset shifts and their behaviour changes. Secondly, they can see that the company is committed to growth and that in turn will be good for their career. So it becomes a win-win.

Anna is very tactical in her approach to the framework. She follows a proven process that starts with cutting your one page strategic plan and from there she works on the gaps in your business. She also just loves people and she’s amazing at bringing the best out of everyone. Anna work’s really hard to bring energy and passion into the room. She wants you to feel empowered to make decisions that lead to meaningful change in your business.

The truth is it’s a team effort. If you’re part of the senior leadership team you’re accountable. Once your team is aligned accountability becomes part and parcel of the process. And of course Anna will be there to make sure everyone is holding up their end of the bargain.

In the business world, you will often hear leaders talk about a cashflow runway. This refers to how many months your company can operate before it runs out of cash. It is crucial for CEO’s to remain aware of their cashflow runway, and being able to calculate runway accurately is critical for survival. Running out of money is the second most common reason why businesses fail, so it is crucial that you calculate an adequate runway to avoid default.

Anna Samios’s Success Stories

Right now, over 280 Australian companies are reaching their goals and enjoying sustained growth, thanks to certified Scaling Up coach, Anna Samios. From established family businesses through to tech industry start-ups, Anna’s passion and proven process drive real results.
It's a promise that’s 100% backed by her personal guarantee.
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