Scaling Up is a powerful framework that drives real results, but the key to unleashing that power is implementation. Her proven process forms the bridge between strategy and execution, provides you with the tools to build great teams and drives real results.
So how does she do it? It’s about empathy, trust and honesty.
“I truly understand the pain, the frustration and the self-talk that’s going on within the entrepreneur. I listen. I really listen. I ask lots of questions and I really care, because I know how hard it is to run a business.” – Anna Samios
Here’s Anna’s approach to nailing the four key decisions that every organisation needs to make, in order to Scale Up.
To build a team of A-players, you need to create an environment that encourages diverse opinions and supports robust discussion. Your values need to resonate with each team member and be alive and visible in the daily operations of your organisation. Anna will give you the tools to align your team. Once you have buy-in from your senior team and a clear line of sight toward your goal, you will see momentum build.
“My approach is very much about looking inside people’s hearts and understanding their motivation. We then need to see if we have a match. And if we don’t have a match, we need to deal with it.” – Anna Samios
When it comes to strategy, Anna dives straight in. She immediately looks at where the business is now and where you want to be in the future. Then she reverse engineers to achieve the desired outcome. It’s important to be crystal clear on what you want to achieve, whether it be valuation, profitability or revenue. Once you have the right metrics, Anna will select the tactics to push and pull those numbers.
“Strategy is all about building a product based on excellence, delivering into the marketplace and attracting the beautiful kind of customers that you want to be working with. You don’t have to be everything to everyone. It can be very very difficult for businesses to say no to an obsolete client base; you’ve got to have the guts to make that strategic pivot if you’re going to move forward.” – Anna Samios
Seamless execution is when everything runs with no dramas, no balls being dropped and no excuses. It’s about priorities, discipline and focus. For Anna, execution is about managing time, and accountability. She drills down into the minutiae of clients’ calendars to make sure they are managing their energy and maximising their productivity. Regular catch-ups are an opportunity to reflect on what’s worked, what hasn’t and then make adjustments to move forward.
“There’s a myth that you have to work a 50 – 60 hour week. It’s just rubbish. You have to manage your energy, not just fill up the gaps of an 8 to 10 hour day and think that means a good day’s work. You know a lot of people can be really effective if they focus on the right priorities. It’s important to start segmenting the day out, so you can be more effective. Discipline, focus and routine will set you free!” – Anna Samios
Cash is a reflection of how healthy your business is and it’s important from a mindset perspective to make sure your cash flow is sustainable. Thanks to Anna’s background in financial analysis, when she looks at a business, she sees the mathematical algorithm behind it. Anna is clinical and strategic in her approach to the balance sheet; it’s all about where your business is at and extending your cash runway to make sure you can keep moving forward.
“Cash is the result. If you’ve got a great team and you’re working with customers you love and you’re delivering efficiently, then you get lots of cash at the end of the day. It’s that simple!” – Anna Samios
Are you ready to scale up?
Anna Samios will get you there. Anna has helped hundreds of Australian companies achieve their most ambitious goals. And she can help you, too. Find out more about Anna.