About Scaling Up

Scaling Up is an internationally proven framework that has helped over 70,000 companies world-wide transform into industry dominating businesses.

What is Scaling Up?

At its core, Scaling Up is about realising the fundamental idea that running a business is about finding freedom. But as anyone who leads a business knows, the harsh reality is usually long hours and reduced rewards. So, how can you make more money, spend less time managing people and most importantly, enjoy the process? Scaling Up is the answer.

As a leading certified Australian Scaling Up coach, Anna Samios helps you implement the strategic framework that will free your time and align your team so you can focus on growing your business and achieving your goals. With Anna by your side, you’ll find that freedom and start kicking those goals.


Verne Harnish

In 2002, Verne Harnish, aka the Growth Guy, published a book called ‘Mastering the Rockefeller Habits’. He followed up in 2014 with ‘Scaling Up: How a few companies make it… and why the rest don’t’. Both books became bestsellers and launched the Scaling Up methodology – a framework that has helped over 70,000 companies worldwide scale successfully.

Executed effectively, the Scaling Up framework will deliver:
Money – Grow profitability, cash and market valuation
Time – Reduce the time it takes you to manage your team by 80%
Freedom – Achieve your goals and enjoy the climb!

Statue at Rockefeller Center

Rockefeller Habits

Oil magnate. Philanthropist. The wealthiest American of all time. These are just a few of the monikers attached to the name John D Rockefeller. The man himself came from a large family and humble beginnings before he founded the Standard Oil company and went on to become the richest man in modern history.

The Rockefeller Habits are the foundation of the Scaling Up framework. By analysing Rockefeller’s leadership and management practices, Verne Harnish, the mastermind of Scaling Up, identified the ten key habits essential for building an industry dominating business. These habits are centred around communication, accountability and visibility;  they speak to the heart of every business and are crucial for sustainable growth.

Big Hairy Audacious Goal


Big Hairy Audacious Goal. You know the acronym coined by business gurus Jim Collins and Jerry Porras. The most famous example, of course, is President Kennedy’s BHAG “…I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the Earth.”

Your BHAG is your organisation’s long-term goal, guided by your vision and values. It’s fundamental to scaling your company – it unites your team, it creates a shared goal and it underpins your strategy.

Flywheel gear


A flywheel is the mechanical device; it’s basically a big heavy metal disk attached to a rotational shaft. Its job is to smooth out the delivery of power from the motor to the machine. In other words, it keeps everything running smoothly. And it’s momentum that keeps the flywheel turning.

When it comes to the business flywheel, another concept developed by the great Jim Collins, is the idea that if you keep pushing, while it will be hard to move at first, little by little you’ll gain momentum and reach a breakthrough. It isn’t one big push that leads to success, it’s the repeated, incremental effort of implementing a strategic plan that will lead to sustained results.

“The flywheel delivers game changing tactical moves. They’re like strategic chess moves; once you make one move, it forces you to get to the next move a lot faster. So, by prioritising these actions within an organisation, you can actually start to scale a lot faster.” – Anna Samios

How does Scaling Up work?

It comes down to four key elements: people, strategy, execution and cash.

In Verne Harnish’s book, ‘Mastering the Rockefeller Habits 2.0: Scaling Up’, he identifies that 96% of companies in the market will stagnate in their first stage. Only a company with strong growth potential, leadership, strong organisation and great adaptability will rise to the next level.

The key to successfully scaling your business is mastering and implementing the core Scaling Up growth tools, then choosing ONE element that is critical to you right now and making it your TOP priority for the next quarter.

People – learn how to attract, develop and keep a team of A-players.
Strategy – understand the process of how to craft an industry-dominating strategy.
Execution – reduce the time it takes you to manage your team by 80%.
Cash – hands on ‘cash is king’ working session.

Read ‘4 Decisions to Scale Your Organization’ by Verne Harnish.

Are you ready to scale up?

Anna Samios will get you there. Anna has helped hundreds of Australian companies achieve their most ambitious goals. And she can help you, too. Find out more about our Scaling Up solutions.


As an internationally prove framework, Scaling Up delivers tangible results. The average results for Anna’s clients over an 18 month period are 45.7% increase in revenue and 39.6% revenue per FTE increase. Anna guarantees a return on investment.

The best place to start is Anna’s two day masterclass. We take a deep dive into your business and work through the four key Scaling Up decisions – people, execution, strategy and cash. Then we cut your plan. At the end of the masterclass, you will walk away with a working plan for the next 90 days. Find out more about the masterclass HERE.

Of course. Anna is very tactical in her approach to the framework. She follows a proven process that starts with cutting your one page strategic plan, and from there she works on the gaps in your business. You can read more about her approach HERE.

Anna Samios’s Success Stories

Right now, over 280 Australian companies are reaching their goals and enjoying sustained growth, thanks to certified Scaling Up coach, Anna Samios. From established family businesses through to tech industry start-ups, Anna’s passion and proven process drive real results.
It's a promise that’s 100% backed by her personal guarantee.
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