Anna Samios In-House Program: How Icebergs Dining Room and Bar Increased their Agility and Profitability

“Anna’s knowledge and expertise in her field is outstanding. She can then twist and shape that knowledge to suit our industry. When we are working with Anna, she makes us feel like we are her only client.”
Maurice Terzini | Restaurateur | Scaling Up In-House Program

A group of happy people

Discovering Scaling Up

When Maurice Terzini first started working with Anna Samios it was through his business partners in a restaurant group. Collectively they ran seven pubs and restaurants across Sydney.

“At that time I knew a little about Scaling Up but not a lot,” says Maurice. “Anna was running a tailored program for all of us in the group.

Anna has a great energy to be able to keep a group of people focused on what matters. A number of the things I have learnt through Scaling Up have been life changing.”

Fast forward to early 2020 and Maurice sold his interest in the group.The COVID-19 pandemic was hard for many businesses, particularly within the hospitality industry.

Maurice knew that Anna was the right coach to help Icebergs Dining Room and Bar to sail through the pandemic.

Pillar of strength

Not only was Maurice facing the impact of the pandemic on his restaurant, but he was also opening a new restaurant. It was a deal they had signed prior to the pandemic, and while they could have backed out, it was really important to the team to keep it alive.

“One of the most significant things Anna does for me is to reinforce our decision making,” explains Maurice. “She would pose questions for us to consider and in that decision making.

Anna also raised a number of ideas and concepts that we were aware of but had never put into practice. She helped us to take that step.

During a very challenging period of time, Anna was a pillar of strength for us. She was someone we could fall back on and rely on.”

Through the opening of the restaurant, Anna kept the team motivated and focused on their end goal.

People helping one of their colleague to finish new business plan

Margins not revenue

One of the greatest shifts Maurice and his team have made since working with Anna is to focus on profitability and margins over revenue.

When you chase revenue it isn’t profitable,” says Maurice. “We knew from experience because that had been our approach previously.

Anna helped us to focus on our core business and on margins and profitability. I come from a creative background, not a financial one, so Anna helps me to balance that out.

Another area Anna has really helped is in evaluating our team and who fits into our organisation, particularly at the management level.

Through Anna’s teachings, we have been able to change the way we do things. It’s made opening a new restaurant much easier than it would have been in the past.”

Man and woman talking

Trust and inspiration

The relationship Maurice and his team have with Anna is one of absolute trust.

“She is such an easy going and straightforward mentor and inspiration for all of us. The team trust her and we all work very efficiently together.

It’s also great to see that each member of the team has developed their own relationship with Anna which makes the sessions so much more valuable.

Anna reminds us of why we are in business but also understands the value of a lifestyle driven company.”

Business People Meeting

Increased agility

From a year that has been challenging in so many ways, Maurice and the team at Icebergs Dining Room and Bar are emerging stronger and more united to step into an exciting future. The restaurant industry is fast moving and the work Maurice has done with Anna positions the business to keep pace.

“Not only is the team more united and focused on delivering the bottom line but our structure and communication habits have also improved.

We have streamlined our operations and have a greater ability to complete the tasks we need to do.

Most importantly, we have become incredibly agile, which in the business we are in is terribly important.”

Are you ready to scale up?

Anna Samios will get you there. Anna has helped hundreds of Australian companies achieve their most ambitious goals. And she can help you too. Find out more about our Scaling Up Solutions.

Anna Samios’s Success Stories

Right now, over 280 Australian companies are reaching their goals and enjoying sustained growth, thanks to certified Scaling Up coach, Anna Samios. From established family businesses through to tech industry start-ups, Anna’s passion and proven process drive real results.
It's a promise that’s 100% backed by her personal guarantee.
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